Life Style

The Classic Makeup Products That Over-50 French Women Swear By

Ah, the French. Our obsession with the style aesthetic of French women is well documented here on Who What Wear. Mainly because French women are known for their classic, effortless beauty and fashion vibes. They stick with the simple, chic things they know while remaining perfectly blasé about what’s cool for now. This is especially true for French women over the age of 50—women like actress Isabelle Huppert, former French first lady and model Carla Bruni and Vogue Paris editor in chief Emmanuelle Alt, who manage to gracefully age like (pardon the cliché) a fine bottle of Bordeaux. Ugh, how we aspire to the French woman’s approach to getting older…

French Beauty Products Women Over 50: Isabelle Huppert

Photo:

@ISABELLE.HUPPERT

A recent conversation with Marie-Laure Fournier, president of Fournier PR + Consulting, inspired us to put together the following shopping list of the makeup products French women over 50 swear by. “A French women at 50 years old is magnifique, self-confident, and has nothing to prove to anyone anymore—and she shows it,” Fournier told us. “Her makeup is sophisticated but also adapted to her needs and her image. Basically, at 50 years old, a French woman completely understands that when it comes to makeup, less is more.”

So even though the following makeup products may not exactly be revolutionary in the beauty space, they’re the ones French women of a certain age will never part with. Keep scrolling for these holy-grail French lipsticks, eyeliners and more.

1. Dior Mascara

The beauty aisles are chockablock with dozens and dozens of gimmicky new mascaras, but for French women of a certain age, choosing what to use on their lashes is easy: “The favourite mascara that French women at 50 years grew up with and are still faithful to is Dior, of course,” says Fournier. And only ever two or three coats. 

French Beauty Products Women Over 50: Dior Diorshow Mascara
Dior
Diorshow Mascara
£28
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2. Guerlain Bronzer

Guerlain’s iconic bronzer formula is loaded with moisturising properties, making it perfect for maturing skin, which requires extra hydration. “Nothing will ever replace Guerlain Terracota Bronzer,” says Fournier. “Guerlain still is the one bronzer that all French women go for.”

French Beauty Products Women Over 50: Guerlain Terracotta Bronzing Powder
Guerlain
Terracotta Bronzing Powder
£39
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3. Red Lipstick

Lipstick is arguably the single most important product in every French woman’s makeup arsenal, no matter her age. And red lipstick is everything. “At 50 years old, you can still love your red lipstick, but you need to re-think the colour of the red lipstick depending on your skin tones and your teeth colour,” Fournier explains—and French women understand this. So many opt for reds on the berry side of the spectrum. “At 50 years old, you go to Armani or Chanel,” Fournier adds. “These are sure value.”

Giorgio Armani Lip Power Vivid Color Long Wear Lipstick in 402
Giorgio Armani
Lip Power Vivid Color Long Wear Lipstick in 402
£33
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French Beauty Products Women Over 50: Chanel Rouge Allure Velvet Luminous Matte Lip Colour in La Fascinante
Chanel
Rouge Allure Velvet Luminous Matte Lip Colour in La Fascinante
£31
Shop Now

Giorgio Armani Rouge D'Armani Matte Lipstick in 400
Giorgio Armani
Rouge D’Armani Matte Lipstick in 400
£32
Shop Now

Chanel Rouge Allure Velvet in Rouge Feu
Chanel
Rouge Allure Velvet in Rouge Feu
£31
Shop Now

4. Yves Saint Laurent Highlighter

“Obviously, we have to talk about YSL Touche Eclat, which is as normal to wear in France as it is to have a café at the end of a meal,” says Fournier. The classic brightening pen adds subtle luminosity to the face without any glitter or sparkle—just glowy hydration with the help of intensely skin-quenching ingredients like ruscus extract, hyaluronic acid and vitamin E.

French Beauty Products Women Over 50: Yves Saint Laurent Touche Eclat All-Over Brightening Pen
Yves Saint Laurent
Touche Eclat All-Over Brightening Pen
£27
Shop Now

5. Chanel Eye Shadow

“The eye shadows will always be Chanel,” Fournier affirms. Especially in subtly shimmery browns, golds and champagnes, which can easily take you from day to night.

French Beauty Products Women Over 50: Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow
Chanel
Les 4 Ombres Multi-Effect Quadra Eyeshadow
£47
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French Beauty Products Women Over 50: Chanel Les Beiges Healthy Glow Natural Eyeshadow Palette
Chanel Les Beiges
Healthy Glow Natural Eyeshadow Palette
£48
Shop Now

French Beauty Products Women Over 50: Chanel Illusion D'Ombre Long Wear Luminous Eyeshadow
Chanel
Illusion D’Ombre Long Wear Luminous Eyeshadow
£28
Shop Now

6. Brown and Olive Eyeliner

Second to lipstick, eyeliner (or crayon pour les yeux) is the second most crucial ingredient in the French woman’s makeup repertoire. “The only change that a French woman makes when she is in her 50s is the colour,” says Fournier. “At 50, you might use black for a special evening and a brown or olive for everyday. A brown or olive crayon eye pencil will give you a softer look.” Lancôme, By Terry and especially Yves Saint Laurent make the most beloved eye pencils.

Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil in 2 Brun Danger
Yves Saint Laurent
Dessin Du Regard Waterproof Eye Pencil in 2 Brun Danger
£23
Shop Now

Chanel Stylo Yeux Waterproof Longwear Eyeliner and Kohl Pencil in 56 Khaki Metal
Chanel
Stylo Yeux Waterproof Longwear Eyeliner and Kohl Pencil in 56 Khaki Metal
£24
Shop Now

French Beauty Products Women Over 50: By Terry Stylo Blackstar
By Terry
Stylo Blackstar
£25
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7. Red and Nude Nail Polish

Not a makeup product per se, but Fournier says that we can’t talk about French women’s makeup without mentioning nail polish. Younger French girls like to match their nail colour to their lip colour, while those over 50 tend to go a more practical route. “French women love to have their own nail polishes and their go-to is Dior,” says Fournier, adding that French women who want a cleaner, greener option might go for polishes by chic, 85% natural brand Kure Bazaar.

French Beauty Products Women Over 50: Dior Vernis Gel Shine & Long Wear Nail Lacquer in Muguet
Dior
Vernis Gel Shine & Long Wear Nail Lacquer in Muguet
£22
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Dior Vernis Gel Shine & Long Wear Nail Lacquer in Rouge Cinema
Dior
Vernis Gel Shine & Long Wear Nail Lacquer in Rouge Cinema
£22
Shop Now

French Beauty Products Women Over 50: Kure Bazaar So Vintage
Kure Bazaar
So Vintage
£15
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French Beauty Products Women Over 50: Kure Bazaar Scandal
Kure Bazaar
Scandal
£15
Shop Now

This post was originally published at an earlier time and has since been updated. 

Next up, 14 French beauty brands I know you’ll love as much as I do.

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