This Chic Haircare Brand Is All Over My Insta Feed, and It’s Seriously Good

There’s high chance you’re already somewhat familiar with Gisou. The brand’s pretty bottles are basically beauty royalty over on Instagram, with all of the cool girls using them as props for stylish setups. Despite the fact the brand only launched in the UK a few weeks ago, I’d go as far as to say it has been one of Instagram’s most popular beauty brands over the past couple of years. And I’m a little embarrassed to admit that it is because of this that I’ve been holding onto some resentment towards it.

You see, while I had become all too familiar with the way that those cult Gisou products looked, I had never, in all of the many hours I spent scrolling Instagram a day, seen a review on them. I had no idea what the claims were or whether they were even suitable for my fine, limp hair. As far as I was concerned, Gisou haircare was the definition of all style, no substance. If the products were really any good, why was no one actually talking about them?

But then, a few weeks ago, a collection of the stuff landed on my desk to celebrate the brand’s long-awaited launch in the UK. And while I would love to admit I tried them out of sheer journalistic interest and research, the truth is they just looked too damn pretty to ignore. So I ran myself a bath, lined up all of the Gisou products I had and tried every last one. 

First of all, let me just talk to you about the smell. Formulated with honey (which is insanely hydrating), all of the Gisou products smell like sweet heaven. Fresh but warm and comforting all at once, the smell is just unreal. The aesthetics speak for themselves. There’s a reason Gisou products are all over social media, and it’s a lot to do with their impossibly good looks. Chic and luxe-feeling, they’re the sort of thing you’d want to leave out on the side when guests come over. But be prepared: If you do this, guests will most likely want to get touchy-feely with the products. They’re kind of irresistible.

But above all, I want to talk about the results. My hair has been in dire straits. It’s dry, brittle and breaking left, right and centre. Things have just been looking very drab. But after just one use of the Gisou products, my hair quite literally looked like someone else’s—someone whose hair is thick, luscious and healthy. 

Ever the stubborn beauty journalist, I refused to accept such drastic results at face value and continued to use them every washday for the next few weeks. And so, we arrive at today, where it pains me to write that it’s time for me to eat my words because Gisou products deserve all of the love, praise and social media fame that they get. Since using these products, I’ve been showered with hair-related compliments. Everything from its glossiness to its fragrance has won me praise.

So I’d like to make a very public apology to all of the Gisou products I have ever offended in my own thoughts. You didn’t deserve it. It wasn’t you; it was me. Will you please take me back? My hair needs you.

And I believe everyone should experience a slice of the Gisou pie. To help you suss out which products might be for your strands (and which ones won’t), here’s a rundown of everything in the lineup.