If there’s one brand that has been inescapable over the past few years, it’s Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision, countless other designers and high-street brands have followed the “edgy grandma from the ’70s” trend. But the real secret of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses to platforms, others dip a toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? The now-iconic double-G belt.
It has a cool but goes-with-everything-in-your-wardrobe appeal that makes it a must for both diehard fashion lovers and your mum. To keep it interesting, the brand has reimagined the GG belts in different ways—from the classic black, brown and white offerings to embellished styles that will sate the more flamboyant dressers’ fashion appetites.
I remember initially seeing a cast member wearing a GG belt in the 2002 movie Sweet Home Alabama. I’m sure they were a thing well before that, but this marks my introduction to the cult piece. Then, Gucci belts were resurrected by Michele back in 2015, paired with matching jackets or worn on low-slung trousers. But then there were more interesting outfits, including a metallic green suit with one of the now-classic brown GG belts around the waistband of the trousers. The combo still looks good even seven years later—not an easy feat when contending with fashion’s constantly changing trends.